Chengdu will get no recognition for producing the vodka, which has been named Shanghai White and will be marketed to evoke memories of Shanghai's decadence in the 1930s.
A Wall Street Journal blog post summarizes the vodka's market ambitions:
The vodka is made in Shui Jing Fang's Chengdu distillery, where it is distilled four times over a period of six months before being bottled and sold at a suggested retail price of US$60. While Shanghai White's launch was described as global, for now it is only available at a few locations in Hong Kong, and it's not clear what other markets the vodka may appear in next.
Diageo is the owner of the Guinness, Smirnoff, Johnnie Walker and Jose Cuervo brands, among others. Shui Jing Fang is China's oldest baijiu producer – its centuries-old first distillery has been listed by China as a candidate for UNESCO's World Heritage List. Diageo is a stakeholder in Shui Jing Fang's parent company, Sichuan Chengdu Quanxing Group.
Image: Wall Street Journal