A new(ish) "Love in Sichuan" 《爱,在四川》 series of short films showcases local places and culture so that all of the world (or at least those with any interest in watching Chinese video sites) can see and bask in the glory of Sichuan culture with the help of bilingual subtitles.
The film series is a joint project between the Sichuan Provincial Tourism Bureau and China National Travel magazine.
All the four films incorporate stories of romantic relationship in Sichuan and Chengdu, and have been officially released on video-sharing sites in succession and are viewable online only.
Disclaimer: Foreign actors might feature prominently in more than one of the films posted below, so if you're the type to be offended by that, consider yourself forewarned.
The first, which was released in February, focuses on Sichuan cuisine, including hot pot, xiao chi, and the other usual suspects at Jinli and Kuangxiangzi.
To promote Chengdu, the second film follows a human dressed as a panda who travels to Chengdu and asks locals, starting with a taxi driver who speaks in local dialect, where happiness can be found in Chengdu. The fake panda visits a number of well-known sites, including Kuanzhai Xiangzi, and visits the Sichuan opera.
Another film shows Wenjiang's attractions, including Floraland and the future equestrian center, set to a cheesy back story involving knights.
The most recent and with more than 8 milllion views on youku in four days most popular,"Wenchuan Reborn," was released in time for the fourth anniversary of the Wenchuan earthquake, and features the region's traditional Qiang culture as well as the quake museum site.