What better way to promote sleeping than on the street with a pillow under your head and a naked mannequin at your side? That's what went through Chengdu local Wang Jiang's mind a week ago, shortly after World Sleep Day. The boss of a blind-massage parlor often hears his customers complain about lumbar and spinal pain, and Wang recommends a long sleep session to combat these issues.
Public reaction was generally positive as Wang launched what local press called performance art on World Sleep Day, an annual campaign that began in 2008. This year's slogan was "Restful Sleep, Easy Breathing, Healthy Body."
Wang took his street naps one week to the day later than the "official" World Sleep Day, but what he lacked in timeliness, he made up for in enthusiasm. Wang lay down in a number of Chengdu's tourist and shopping streets, in front of public transit stations, and in front of confused-looking schoolchildren. And despite his questionable display of failed mannequin spooning, even local police reportedly gave him the thumbs up.