The latest Chengdu police Weibo microblogging campaign features pictures that resemble Hong Kong action movie posters.
The unusual PR stunt aims to increase interest in the 359 openings in the Chengdu police force, including 100 posts for special armed forces and SWAT teams as well as 21 posts for talents of various sports such as football, basketball, table tennis, volleyball, tennis, badminton, running, and swimming to compete at the national level.
The posters, remarkably, show police posing with crossbows, a hunting weapon not generally associated with police. Crossbow purchasers in China are usually investigated and detained by police. However, some Chinese special armed forces are trained in the ancient art and prefer crossbows in tactical situations to target suspects with explosives in order to avoid unintentional detonations.
The martial self-portrayal comes at a time when reported police shootings of civilians is on the rise and the focus of public debate.
A similar campaign was carried out in Taizhou, Zhejiang, two weeks prior.
photo source: Weibo