SantaPark and Lappset from Finland signed an agreement to jointly develop a Christmas-themed indoor park as an add-on to the existing Floraland park in the satellite city of Wenjiang.
The Santa Park will feature attractions on 10,000 square meters akin to the original Santa Park in Rovaniemi at the Arctic circle. The Fins don't seem to be worried about the absence of snow in southwest China as an obstacle to the park's success; they figure the imaginary altruist's global popularity will suffice: "Santa Claus is one of the most recognized figures in the world."
To complement the park and attract more Finnish brands, a "Finland Street" will be built around it.
The opening is scheduled for May 2016. Lappset CEO Tero Ylinenpaa expects that it will lay the foundation for a China expansion that could see several more Christmas-themed attraction parks in China.